Startup theory

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Growth is a fundamental topic for a start-up that is often very confusing. Growing the customer base is of course essential, and everyone is looking for…
Pierre Gaubil

March 2022

If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that…
Pierre Gaubil

February 2022

With 34 elements (www.34elements.com) and my involvement in the startup world, I’ve been working with a lot of entrepreneurs over the past years. I’ve…
Pierre Gaubil
1

January 2022

it's not in the DNA
Pierre Gaubil

December 2021

A startup is no easy road. If you decide to take this path, you might as well be ambitious. You will spend the same energy, go through the same…
Pierre Gaubil

October 2021

Positioning exercise
Pierre Gaubil
1

September 2021

Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive…
Pierre Gaubil

July 2021

I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9…
Pierre Gaubil
2
What we learned with 34 Elements academy
Pierre Gaubil
This is a very complex topic, no doubt. This is also a critical one. Positioning is helping potential clients understand what you do, how you compare…
Pierre Gaubil

June 2021

Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple…
Pierre Gaubil
1

May 2021

Investors are often keeping things close to their chest, and deciphering their thinking is difficult. Most entrepreneurs come out of VC’s meeting with…
Pierre Gaubil
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