Startup theory

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Growth is a fundamental topic for a start-up that is often very confusing. Growing the customer base is of course essential, and everyone is looking for the trick to achieve this. This trick often consists of running ads on Facebook, sharing information on LinkedIn, posting…
Pierre Gaubil
NewTopCommunity
If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that…
Pierre Gaubil
With 34 elements (www.34elements.com) and my involvement in the startup world, I’ve been working with a lot of entrepreneurs over the past years. I’ve…
Pierre Gaubil
1
it's not in the DNA
Pierre Gaubil
A startup is no easy road. If you decide to take this path, you might as well be ambitious. You will spend the same energy, go through the same…
Pierre Gaubil
Positioning exercise
Pierre Gaubil
1
Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive…
Pierre Gaubil
I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9…
Pierre Gaubil
2
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Startup theory

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