Startup theory
Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive the story and we want there to be some tension and emotional content to get the audience to empathize.
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NewTopCommunityWhat is Startup theory?About
I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9 countr…
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What we learned with 34 Elements academy
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This is a very complex topic, no doubt. This is also a critical one. Positioning is helping potential clients understand what you do, how you compare, …
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Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple, actio…
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Investors are often keeping things close to their chest, and deciphering their thinking is difficult. Most entrepreneurs come out of VC’s meeting with …
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( You'll know about my new venture at the end of the article)
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Be Strategic or DieI am always surprised by how much the day-to-day makes you blind and narrows the thinking. It’s so bad that most startups will die if they do no…
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Startup theory


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