Archive - Startup theory

Reaching out to potential clients and developing growth

Growth is a fundamental topic for a start-up that is often very confusing. Growing the customer base is of course essential, and everyone is looking for…

Nov 9, 2022 •

March 2022

The Importance of Culture

If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that…

Mar 4, 2022 •

February 2022

Top 5 common mistakes at the early stage of a startup

With 34 elements (www.34elements.com) and my involvement in the startup world, I’ve been working with a lot of entrepreneurs over the past years. I’ve…

Feb 18, 2022 •

January 2022

A Recipe to improve your Sales Skills

it's not in the DNA

Jan 3, 2022 •

December 2021

The Importance of Ambition in Creating a Startup

A startup is no easy road. If you decide to take this path, you might as well be ambitious. You will spend the same energy, go through the same…

Dec 14, 2021 •

October 2021

Accelerators and 34 Elements

Positioning exercise

Oct 20, 2021 •

September 2021

Is Pitching a lie?

Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive…

Sep 18, 2021 •

July 2021

Can Silicon Valley Be Recreated Online?

I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9…

Jul 21, 2021 •

Are Cohort-Based Courses the Future of E-learning?

What we learned with 34 Elements academy

Jul 9, 2021 •

Positioning is everything

This is a very complex topic, no doubt. This is also a critical one. Positioning is helping potential clients understand what you do, how you compare…

Jul 5, 2021 •

June 2021

Going-to-Market and Roadmap

Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple…

Jun 27, 2021 •

May 2021

Inside a VC Mind

Investors are often keeping things close to their chest, and deciphering their thinking is difficult. Most entrepreneurs come out of VC’s meeting with…

May 19, 2021 •

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