If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that…
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With 34 elements (www.34elements.com) and my involvement in the startup world, I’ve been working with a lot of entrepreneurs over the past years. I’ve…
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it's not in the DNA
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A startup is no easy road. If you decide to take this path, you might as well be ambitious. You will spend the same energy, go through the same…
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Positioning exercise
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Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive…
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I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9…
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What we learned with 34 Elements academy
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This is a very complex topic, no doubt. This is also a critical one. Positioning is helping potential clients understand what you do, how you compare…
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Going to the market is often overlooked, although it might be one of the most common reasons why investors pass. I will try to give you a simple…
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Investors are often keeping things close to their chest, and deciphering their thinking is difficult. Most entrepreneurs come out of VC’s meeting with…
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( You'll know about my new venture at the end of the article)
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