If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that product. However, that same product will emerge from a startup composed of human beings and driven by some form of energy and…
With 34 elements (www.34elements.com) and my involvement in the startup world, I’ve been working with a lot of entrepreneurs over the past years. I’ve…
it's not in the DNA
A startup is no easy road. If you decide to take this path, you might as well be ambitious. You will spend the same energy, go through the same…
Positioning exercise
Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive…
I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9…
What we learned with 34 Elements academy
See all

Startup theory