Startup theory

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The Importance of Culture
If you are starting a business, you will think first about the product you want to create. You will devote most of your resources to building that…
 • 
Pierre Gaubil
Top 5 common mistakes at the early stage of a startup
With 34 elements (www.34elements.com) and my involvement in the startup world, I’ve been working with a lot of entrepreneurs over the past years. I’ve…
 • 
Pierre Gaubil
1
A Recipe to improve your Sales Skills
it's not in the DNA
 • 
Pierre Gaubil
The Importance of Ambition in Creating a Startup
A startup is no easy road. If you decide to take this path, you might as well be ambitious. You will spend the same energy, go through the same…
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Pierre Gaubil
Accelerators and 34 Elements
Positioning exercise
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Pierre Gaubil
1
Is Pitching a lie?
Everyone agrees convincing investors requires a story and the CEO needs to be the chief storyteller. We look for a central character, the CEO, to drive…
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Pierre Gaubil
Can Silicon Valley Be Recreated Online?
I am a citizen of the world. French by birth, I lived 17 years in San Francisco, and the rest in Europe where I managed different companies in 9…
 • 
Pierre Gaubil
2
Startup theory
Startup theory
Startups core concepts and more
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